Netflix SWOT Essay - 1331 Words

Can you name the largest online entertainment subscription service? If you said â€Å"Netflix† then you are correct. Netflix started in 1997 by Reed Hastings and the subscription service started in 1999. The company headquarters is based out of San Francisco, California. There are over 100 shipping location in the United States. Netflix offers over 100,000 DVD titles and over 8,000 that are ready to be watched instantly on a subscribers PC. Netflix has over 1500 fulltime and 1100 part time employees at their headquarters and shipping centers. This had made Netflix the top ranked e-commerce company in customer satisfaction and that is causing a rapid growth in subscribers, revenue and earnings. How does it work? First, sign up create†¦show more content†¦Netflix has been named the #1 retail Web site for customer satisfaction for six consecutive surveys since 2005 by ForeSee Results. In the fall of 2005, Fast Company named Netflix the winner of its annual Customers First Award. In January 2007, Netflix was named the Retail Innovator of the Year by the National Retail Federation. (www.netflix.com) According to Netflix most recent SEC 10K report here is Netflix’s core strategy and marketing strategy: Our core strategy is to grow a large DVD subscription business and to expand into Internet-based delivery of content as that market develops. We believe that the DVD format, along with its high definition successor formats, including Blu-ray will continue to be the main vehicle for watching content in the home for the foreseeable future and that by growing a large DVD subscription business; we will be well positioned to transition our subscribers and our business to Internet-based delivery of content. In January 2007, we introduced our instant-watching feature for PCs. We intend to broaden the distribution capability of our instant-watching feature to other platforms and partners over time. In January 2008, we announced a development arrangement with LG Electronics. While the terms of this arrangement have not been finalized, we anticipate developing, in conjunction with LG Electronics and other consumer electronics’ manufacturers, a set-top box device or other devicesShow MoreRelatedSwot Analysis : Netflix 1560 Words   |  7 PagesSWOT Analysis A SWOT analysis is a framework designed to analyze the strengths, weaknesses, opportunities and threats of an individual firm. This framework focuses on both external factors, opportunities and threats, affecting the company as well as internal resources, strengths and weaknesses, the firm can leverage. It is important to note that SWOT poses some weaknesses, and is a simple, snapshot tool for analyzing companies that are incredibly complex, and ever changing (Cook, 2015). StrengthsRead MoreA SWOT Analysis of Netflix861 Words   |  3 PagesNetflix is on online television streaming service that allows its subscribers to watch unlimited, available movies and television series for a low-price monthly rate. Netflix is currently available in over 40 countries. It is located mainly Latin America, and is looking to expand into Europe. Emerging into the European market will offer Netflix much more market share. It was recorded in 2013 that Western Europe had 134 million broadband homes as opposed to the U.S. with 88 million. The article refersRead MoreSwot Analysis Of Netflix1053 Words   |  5 PagesNetflix is an American entertainment company that was founded in 1997. Their main business comes in the online form, by streaming television shows and movies online. The company was founded by Marc Randolph and Reed Hastings. As of this July, Netflix had nearly 104 million subscribers worldwide, and only half of those coming from the United States. Netflix has some very unique qualities when it comes to social responsibility. Towards their employees, they allow unlimited vacation time, which is unheardRead MoreSwot Analysis of Netflix1128 Words   |  5 PagesSWOT analysis for Netflix: Strengths: 1. Proprietary technology. Netflix has proprietary technology system to stream TV shows and movies and also including processing delivery and return DVDs. This specific system makes the business in Netflix more efficiency. 2. Goodwill and brand value. Netflix is a company with reputation. It has 15 years experiences and has a good deal of loyal consumers. 3. Competitive price. The service is in expensive in Netflix. It just cost 8 dollar perRead MoreSwot Analysis of Netflix1144 Words   |  5 PagesSWOT analysis for Netflix: Strengths: 1. Proprietary technology. Netflix has proprietary technology system to stream TV shows and movies and also including processing delivery and return DVDs. This specific system makes the business in Netflix more efficiency. 2. Goodwill and brand value. Netflix is a company with reputation. It has 15 years experiences and has a good deal of loyal consumers. 3. Competitive price. The service is in expensive in Netflix. It just cost 8 dollar perRead MoreSwot Analysis Of Netflix1267 Words   |  6 PagesSWOT ANALYSIS: Strengths: †¢ Netflix is the largest online entertainment subscription service in the United States, and it accounts for a third of all U.S. internet traffic. †¢ Netflix has created resilient brand recognition. It is very well known among Internet users, and accounts for about thirty per cent of daily Internet traffic. †¢ Largest streaming library among competitors with award winning original content like the series House of Cards, and Hemlock Grove. †¢ Low monthly subscription feesRead MoreNetflix : A Swot Analysis1369 Words   |  6 Pages In conducting a SWOT analysis of Netflix, we must not only look at the strengths, weaknesses, opportunities, and threats, but we must also draw conclusions about Netflix’s particular situation and how these four areas can be used to improve its overall strategy. In terms of Netflix’s strengths, it has potential internal strengths and competitive capabilities in its strong brand-name image and reputation. Netflix has become a household name with over 75 million subscribers in over 190 countriesRead MoreSwot Analysis Of Netflix1060 Words   |  5 PagesNetflix This paper is broken down by layouts that will show how Netflix has strategic planning and overall objectives on how they value their customers, but look for a profitable outcome. The plan of this layout is to help describe Netflix’s mission statement, business model, competitive advantage, and their financial and strategic objectives (Gamble, J., Thompson, A.A., Peteraf, M.A., 2006). Mission and Vision Statement According to How Does Netflix Work?, (n.d), Netflix does not have an officialRead MoreSwot Analysis Of Netflix954 Words   |  4 PagesNetflix was founded in 1997 on a platform that offered video rental by mail. Reed Hastings, the CEO, co-founded Netflix when he decided that he was sick of paying late fees from Blockbuster. Being a subscriber of Netflix at this time meant that you were able to order a video with one day delivery with no hassles of late fees. In 2007, Netflix expanded by providing online streaming of media such as TV shows and movies, while still providing their DVD by mail services which was what they were originallyRead MoreSwot Analysis Of Netflix1318 Words   |  6 PagesThe biggest weaknesses in Netflix was it’s marketing strategies, pricing, and average brand image presence. It met a lot of challenges in the Indian market. They had problems lack of local content and research of what the consumers wanted and no local content. Only 7% of Netflix was tailored to the Indian market. It’s similar to trying to market an American product in an Indian market. The prices were considered luxury prices and because of the lack in brand image a lot of Indian consumer would stay